As SDS Entertainment was a fledgling business at the time, there was no previous branding to work on which gave us a lot of scope to put forth many different designs to the client. Sam, the owner, stated that she would like the design to be something simple that she'd be able to use in a variety of different formats and would like it if it were possible to incorporate an old 1950's style microphone as part of the design. We got to work sketching many different ideas to present to her and also tried a variety of fonts to see which they preferred. After finalising a design she liked, we set to work making a vector image in Adobe Illustrator allowing it to be scaled up and down accordingly without losing any clarity in the image. Along with the "banner" type logo, we created another "icon" type for alternative uses.